ABOUT
I help businesses create products that bridge the gap between their current and desired states through strategic design
Work ethos
00
Design is a team sport
Great teams lead to great results. Foster collaborative environments to expontentialy boost chances of success.
Attach to the plan Outcome
Let Outcomes determine the direction but be flexible enough to adapt the plan when unexpected circumstances arise.
Evidence guides the way
Design decisions anchored in evidence to minimize risks, remove ambigüity, and prevent endless discussions.
APPROACH
Understand
Immersing in the problem space to grasp key stakeholders' motivations, map their journey, and identify barriers and opportunities.
Focus
Establishing a clear point of view and prioritizing opportunities that align with the desired outcomes
Design
Ideating solutions for prioritized opportunities, uncovering assumptions, and defining prototypes for validation.
Learn
Designing and conducting experiments to test solutions, validate assumptions, and iteratively improve based on insights gained.
Explore more
east
WORK
Case studies
E-COMMERCE
Streamlining Seller performance tracking with a centralized hub
B2B- FOOD INDUSTRY
Streamlining B2B Backoffice experience to boost efficiency
SaaS - DATA PRIVACY
Optimizing setup flow for higher activation rate
E-COMMERCE
Enhancing Marketplace Conversion rate by 1.5x
Thanks for watching
Let's get in touch:
PORTFOLIO | LEAN MORERA