EXPERIENCE
Product Designer Consultant | Freelance
2022-PRESENT
Contributions
Guided startups in designing digital products through audits, strategy definition, workshops, research, design execution, and user validation.
Built strong relationships and collaborated effectively with client teams, including developers, product managers, and decision-makers.
Created strategic roadmaps aligned with business objectives, translating them into actionable tasks and plans.
Delivered engaging user interfaces quickly, managing trade-offs to maintain high delivery quality.
Facilitated Discovery workshops to clarify project scopes, align expectations, and build trust with non-design clients.
Managed client relationships by providing updates, gathering feedback, and ensuring satisfaction.
Highlights
Redesigned a B2B e-commerce platform for restaurants, enhancing the back-office experience and reducing setup and menu management time.
Optimized the purchase experience for a marketplace in Paraguay, resulting in a 1.5x increase in conversion rates and higher user satisfaction.
Improved the end-customer experience for a B2B restaurant purchase portal with a fully integrated checkout and delivery solution.
Increased activation rates for Data Privacy Officers at a SaaS startup by streamlining the onboarding and setup process.
Enhanced online presence and brand visibility for a security consultancy through a new commercial website, generating more leads.
Learnings
This experience has honed my ability to work autonomously and independently, lead end-to-end projects, and honed skills in client management, negotiation, trade-offs to meet realistic goals in low resources settings.
Sr. UX Designer | Mercado Libre
2019-2022 | BUENOS AIRES
Contributions
Leadership and Initiative Ownership
Led initiatives to enhance seller experience and boost business performance, serving as the main contact for key stakeholders.
Collaborated with product managers, research, and development to define product strategy, prioritizing based on business impact.
Promoted data-driven decision-making, resulting in more efficient meetings and impactful outcomes.
Research & Development
Managed end-to-end research processes for both exploratory and validation phases when resources were limited.
Design & Implementation
Delivered high-quality design solutions for desktop and mobile platforms.
Contributed to Design system updates by creating new components to address scalability issues.
Workflow & Process Improvement
Optimized workflows by creating accessible documentation with visual records of decisions and their rationale.
Stakeholder & Team Coordination
Acted as the primary liaison among stakeholders, ensuring smooth communication and team coordination.
Onboarded, trained, and mentored junior designers, facilitating their integration and knowledge transfer.
Highlights
Improved performance tracking and feedback management for marketplace sellers with a centralized KPIs dashboard, achieving high user adoption within three months.
Reduced operational time for internal sellers by delivering an initial version of a pricing optimization dashboard.
Learnings
This experience enhanced my ability to meet high standards in processes and deliverables while designing for large user communities. It also helped me master cross-team collaboration and maintain a holistic view in managing projects with multiple impacts and dependencies.
UX Designer & Researcher | Round Feather
2017-2019 | SAN DIEGO - BUENOS AIRES
Round Feather is an innovation consultancy specializing in Design Thinking and strategic consulting, using creative and data-driven methods to tackle complex challenges and drive client growth.
Contributions
Conducted one-on-one interviews in the financial sector to uncover deep insights into pain points, motivators, barriers, and unmet needs.
Developed frameworks such as Journey Maps, Competitive Landscapes, Personas, Stakeholder Maps, and Perception Maps to interpret data and highlight opportunities.
Led design and prototyping efforts, translating insights into actionable concepts and validating them with target users.
Highlights
As a Designer and Researcher, contributed to Service Design projects in the financial sector by analyzing user behavior and values. Key projects included:
Identifying drivers and barriers to starting 401(k) savings and designing strategies based on life stages.
Streamlining the loan lending process for SMBs at Galicia Bank, enhancing client and bank representative interactions.
Improving support for an NGO assisting individuals through unexpected pregnancies by mapping and addressing their needs.
Learnings
This experience helped me build a design vision grounded in deep human understanding and strategic thinking, inspiring me to create high-impact solutions through fieldwork and direct engagement with people facing real problems, thus bridging the gap between solution-oriented companies and actual human needs.
MENTHORSHIPS
Design strategy Mentor | Tekuoia
2023-2024 | BUENOS AIRES - REMOTE
Tekuoia is an Argentine innovation platform fostering collaboration and creativity for complex challenges.
Contributions
Led Design training sessions on Design Thinking, Design Sprints, Research Methodologies, Product Discovery, and Design Strategy.
Facilitated workshops to apply knowledge to participants' projects, ensuring practical understanding and real-world application.
Learnings
This experience contributed to my purpose of sharing knowledge with others and honed my mentoring and workshop facilitation skills, enhancing my ability to support and inspire others effectively.
LANGUAGES
English: Fluent spoken and written
Spanish: Native
Italian: Intermediate
EDUCATION
Growth strategy - Engagement & Retention | (Reforge)
REMOTE | 2024
Product Led Growth | (Reforge)
REMOTE | 2024
Sustainable Economies Program | (PINE - LATAM)
REMOTE | 2023
UX Design Master course | (UXDMC)
REMOTE | 2019
Data-driven Design course (D4H) | TU Delft
ROTTERDAM | 2017
Design thinking academy | Interaction Design Foundation
REMOTE | 2017
UX & Research Training | Nielsen Norman Group
REMOTE | 2017
UX/UI Design formation | Platzi
REMOTE | 2017
Bachelor’s Degree in Industrial Design | National University of Cordoba
CÓRDOBA - ARGENTINA | 2009 - 2015
EXPERTISE
Design
Product Vision framing • Product definition • MVP prioritisation • Prototyping • Hand-off and Implementation guidance • Desktop & Mobile • Complexity management and sense-making
Research
Qualitative & Quantitative research • In depth interviews • Surveys • Product discovery workshops • Competitor analysis • Heuristic evaluations • Usability testing • A/B testing & experiments • Data analysis • Task analysis • Personas • Journey Mapping
Collaboration
Decision Making frameworks creation • Design critique • Agile methodologies • Workshop facilitation • Cross-functional teamwork • Stakeholder management • Mentorship
Project management
Roadmap definition & prioritization • Scope management • Business Strategy • Project planning and scheduling • Stakeholder communication • Performance tracking and reporting • Conflict resolution • Process optimization
TOOLS
Design
Figma • Adobe Creative Suite • Creatie AI • Flowmapp • Whimsical • Mockflow • Miro mind map • Mural
Project management
Notion • Jira • Trello • Asana • Airtable
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PORTFOLIO | LEAN MORERA | 2024